Dreamers who Do – Imagination & Action, the Magic Ingredients in Entrepreneurship

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Are you an aspiring entrepreneur? Entrepreneurs are often described as dreamers who do. In this article we highlight the magic ingredients of entrepreneurship as imagination and action. Later, we explain how you can use simple wireframe software, to visualize ideas and transform dreaming into action.

Entrepreneurs are dreamers who do

Entrepreneurs have often been described as “dreamers who do” and this is a very fitting description looking at the current available knowledge within the field of entrepreneurship. Despite different approaches to entrepreneurial opportunities as being either “recognized”, “discovered” or “created” ranging from incremental to radical innovation, all views of entrepreneurial opportunities require the following magic ingredients”:

“ the necessity to make decisions and take action often only based on human imagination and aspirations, that may or may not in time lead to new products, firms and markets” ( Saras D. et al. 2003)

Now let’s just take a moment to let this resonate. The magic ingredient to entrepreneurial activity is the ability to imagine what could be, to visualize it and believe in it so much, that your are willing to make decisions and act according to an imagined future outcome, well-knowing that your effort may or may not bare fruit. This on one hand seems a bit risky, and the more radical the idea, the greater risk. However, at the same time, what an encouraging and exciting fact this is, that human imagination, the ability to see what could be and make decisions and act according to it, is the magic ingredient of entrepreneurship. This highlights the importance of using visualization tools to make the imagined tangible and to be able to share your vision with future team members, strategic partners, future customers and investors.

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The power of imagination – Use visualization tools to bridge imagination and action

Visualization is the most  powerful method to translate imagined ideas and manifest them in real life. You can do this by using a wireframe software for, app and website ideas. This allow you to share your vision and take the first step to realizing the idea.

How to improve your ideation process – using wireframe software

Great Ideas, seldom appear in a clear holistic way and often require a number of different choices  along the process. thinking is not enough, you will reach better outcomes by experimenting and testing different ideas. Visualizing and communicating pros and cons with your team or stakeholders and reviewing ideas from different perspectives. Dive into the process and work your way through the different options provided in the contributing team or stakeholders, you can select the best possible ideas, user flows and designs.

Facilitate communication through wireframing

Visualizing facilitates communication and create a common framework for team collaboration. Additionally, getting more ideas into play, involving more stakeholders only heightens the quality of the ideation process, allowing you to create apps and website concepts, that is difficult to create on your own.

Use wireframe software to tricker action

Start by designing a wireframe and continually test your idea with stakeholders and customers. The wireframe is a blueprint for what needs to be designed and programmed. Wireframing is the fastest method for realizing ideas, as it allows you to make the imagined tangible, test, co-create and verify ideas, before any economic investment.

Use wireframe software to reduce risk


Entrepreneurs are risk averse

The last sentence of the statement saying; “that may or may not in time lead to new products, firms and markets( Saras D. et al 2003)” suggest that there is certain risk involved. You act upon a perceived opportunity and there is no guarantee of success. However, entrepreneurs are not “risk takers” as many mistakenly believe. They are rather risk averse, acknowledging risk as part of the game, but trying to limit it in any way possible. They work with “affordable loss” – how much am I willing to potentially lose if this does not work out?

Test ideas before investing

Using wireframe software allows you to quickly visualize and test ideas. Check if there is a market, before you invest big money in realizing the project. A good idea is only good if there enough people that will spend money on it

As an entrepreneur time is your most valuable asset. This makes wireframes a desirable method, for testing ideas and markets, as it is a cheap and risk free.

Get green light from customers

If your wireframe gets positive response from customers, you can use it to seek funding, as you can present the wireframe to investors and include positive customer reviews. Investors will have  tangible product and live customer recommendations,as a basis for their investment decision. So if you want to start a business, start with wireframing.


Got any ideas you want to test? Start Designing!


Best of Luck,

The NinjaMock Team


* Saras D. et al. (2003) Three Views of Entrepreneurship, Handbook of Entrepreneurship Research, 141-160, Great Britain, Kluwer Academic Publishers.

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Wireframe for Business – Use Wireframe Tools to Facilitate Your Product Design Process

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Using wireframe tools, lets your company reduce cost and risk, while bringing your product to market fast!

Wireframe tools are used by business owners, innovation consultants and product managers. They use a wireframe tool to facilitate the product design process. Using a wireframe tool help companies bring their product to market fast. It is a cheap and risk free method, which makes it highly attractive for project management.


What is a wireframe?

Imagine that your company is going to design a website or an app – what do you you want to achieve with this app or website? Then you may draft your initial idea using pen and paper. You draw the index page and decide where you want pictures, headings, text boxes, buttons and navigation to be located on the page. You continue to design more pages, that users can navigate to and decide the layouts of these too. With this method you will get an overview of how users are able to navigate within your app or webpage. This is called a wireframe.

However, using pen and paper is quite inefficient, when you have a project involving many stakeholders. Top wireframe tools supports project management.


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The project example above is free for download, import and reuse for your own projects and is available through our Gallery.


How wireframe tools supports project management

Top wireframe tools make it possible to communicate ideas. By creating a wireframe you make ideas tangible, which makes it possible to discuss pros and cons with your team.

Top wireframe tools supports collaboration. The way you collaborate in NinjaMock is inspired by Google Docs’ great commenting features. As a result, NinjaMock features an intuitive and familiar way to leave comments on individual wireframes and to track their status. Collaboration on a project means that all users can access the project workspace and contribute to the project depending on their privileges.

Using wireframe tools enables you to share your company wireframes with relevant stakeholders and keep them up-to-date with the progress of the project.

Tools like NinjaMock also provide an opportunity to gain feedback from customers. You can invite a group of customers to test your wireframe. Via a unique link they can view and make comments directly on their own device.

During the process of collaborating and user testing, you can easily make iterations to the wireframe. This ensures that you will reach the best possible solution.


6 advantages of using wireframe tools for facilitating the product design proces


  1. Saves time & cut cost – Wireframe tools will save you time and money. They are fast to learn and easy to use by all project members. You create and iterate ideas and design the perfect user experience. You don’t want to commit expensive design and programming resources before your wireframe is completed. 
  2. Clear communication – Having a wireframe layout increases clarity and facilitate communication, by making ideas tangible and shareable. Having a wireframe enables your team to discuss pros and cons of different ideas. Share your work with your clients in order to get instant feedback and ensure that everyone is up-to-date with the progression of the project.
  3. Ideation & collaboration – Collaboration and ideation goes hand in hand. The more stakeholders involved, the more ideas and perspectives come into play. This improves the ideation process and ensure that the best possible solution is created. Make sure that your wireframe tool supports collaboration.
  4. User testing- Some wireframe tools offers the possibility to receive feedback from customers and users. This is a great way to discover potential problems with your initial design that needs to be reconsidered. Make sure that your wireframe tool support testing of the user experience in your app or website wireframe design – before having committed design and programming cost.
  5. Project management – using a wireframe tool supports your role as a project manager. Assign privileges to your team members and stakeholders, depending their responsibilities in the project. Collaborate, like you may know it from Google Docs commenting features and track the status of individual wireframes.
  6. Project Alignment – Collaborating and communicating with clients and stakeholders throughout the design process, ensures that all parties agree on the final solution, as they have been involved in the entire process. From initial ideas to finished wireframe design.


NinjaMock supports the product design process:

This is an overview over some of the specific features, that supports you in the project manger role.


  • Real time collaboration  NinjaMock allows you to share your workspace, and collaborate in real-time with with your team. Invite your business partners and colleagues to join your project and assign them privileges so they can contribute directly. You can add as many collaborators as you want.  Your team may be located at different offices or even in different countries, but this shouldn’t slow down the process. Real time collaboration makes collaboration faster and more effective.
  • User testing –  With a single click you can share your project with anyone. NinjaMock automatically generates a special secret link, which can then be used to open and view your project.The people you share this link with, do not need a NinjaMock account. This is particularly useful for submitting your work to your customers, who do not use wireframing tools, as they can still view the designs and make comments within the app.
  • Page status – Use page status to keep track of your project. You might want to track the progress of your work in order to understand how near the project is to completion. In NinjaMock, you and your reviewers can control the statuses of individual pages. Every single page may have one of the following statuses “In progress” (default status), “Design complete” and “Approved”. This allows to keep an overview over the design process at any given time.
  • Manage team – as a project owner, you have full control of your projects. Assign your collaborators as much or as little power over the project as you want: make them administrator, designer or reviewer. The Administrator has full control over folders and projects and can invite other collaborators. The Designer, as one might expect, designs work in the project. However, this user will not be able to administer other users and their roles. The role with the fewest permissions is the Reviewer. As the name explains, they can view the project and comment on it, but will not be able to design in the project and change the wireframe. Also, reviewers can not administer other users and their roles.


We hope that you got inspired to Start designing, using wireframe tools for collaborating!

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Happy Creating,

The NinjaMock Team


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Gallery – Wireframe examples created by Ninjas

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Need inspiration for your next project? Or just curious to see how your fellow Ninjas are designing in NinjaMock. We are launching a new Gallery page with plenty of wireframe examples for your next project.


Get inspired by wireframe examples from other Ninjas in the new Gallery! View projects created in NinjaMock. Preview, download and import them into your own account and reuse all that you want. Check it out!




Having a Gallery page showcasing inspiring projects, has long been requested by current Ninjas and is now reality. We have selected our favourite public projects to inspire your creativity.

All FREE NinjaMock accounts are public, which means that any project created using a FREE account may be featured in this gallery and are available to fellow ninjas to download and use. Only projects created with PRO accounts are private.

By providing this Gallery we aim to make the wireframe creation process faster and easier, by providing wireframe examples for you to use and iterate to fit your own project. The overall goal of creating this Gallery is to strengthen the Ninja Community and inspire creation, sharing and contribution.


What type of wireframe examples can I find in the Gallery?

Within the Gallery you’ll find projects containing both Android and iPhone app wireframe examples as well as projects based on iPad, tablets, Windows, Freehand and browser designs. Use these and give yourself a head start designing your next project!


Do you want to show your wireframe examples in this Gallery?

You can submit your project and inspire fellow Ninjas with your wireframe examples showcased in our Gallery. We reward the best wireframe projects with a PRO subscription. Submit your project to: ninjas@ninjamock.com

Start Designing! Taking inspiration from the new Wireframe Gallery


Happy Creating,

The NinjaMock Team




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NinjaMock – Introducing Wireframe Template pages!

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Wireframe template pages have long been a requested feature in NinjaMock and thanks to you, it is now a reality.

Dear ninjas, We are happy to tell you that it is now possible to add wireframe template pages, when creating your projects within your NinjaMock design space. This means that you can get inspiration and try out ideas from fellow ninjas, that you would otherwise not have thought about yourself.


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You find these template pages in the Pages section below the design canvas. Instead of adding a new blank page, you can now also choose to add different template pages suitable for your project.




Thanks for sharing you best wireframe template pages!

wireframe Template pages have long been a requested feature in NinjaMock and thanks to you, it is now a reality. A couple of weeks ago we asked our fellow ninjas to send us their best template pages to share with the rest of the community. Fortunately, a lot of you have chosen to share your work with us, and for that we are grateful. This means that we can continue to make NinjaMock even better for the whole ninja community.

What kind of  template pages can i choose from?

We are continuously adding more template pages within the Pages section, as we receive new template pages from our fellow ninjas. At the time of writing this blog post, the current template pages include: app template pages such as iPad, Android and iPhone wireframe template pages, as well as regular website wireframe template pages.

Get inspired and start designing your next awesome project.




Happy creating,

The NinjaMock Team


Want to contribute?

You can contribute to the community by submitting your template page to: ninjas@ninjamock.com. We reward ninjas who contribute, with a PRO subscription – if you are up for a challenge!


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Want to start a business? – Use wireframing to go from idea to business -fast!

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In this article we cover 5 important reasons why wireframing is a must starting your business, ranging from creating initial legitimacy, persuading collaborators, getting approval from customers, applying for funding and having a clear plan for realizing your business idea and bring it to market fast.


Why should I use wireframing starting a business?

Using wireframes is risk free. You only spend your time creating the wireframe and testing your idea, which allows you to know, whether the idea is worth realizing or not, without having spent money on designers, programmers etc. only to realize that there is no market for the given product. Wireframing gives an opportunity to test ideas, select the best one, and bring it to market fast, by having a clear vizualization of the future product. 


The Power of visualization using wireframing

Visualization is the greatest tool for creating anything. Visualizing an app or website idea through wireframing, is the first step in turning ideas into reality and to create trust in you as an entrepreneur and in your business idea. It is hard to reach goals without direction. Having a wireframe for your idea creates clarity about where you are going and makes next steps clear. Creating a wireframe makes your idea tangible and concrete. It becomes much easier for yourself and others to see it happen.


Wireframing creates value for you throughout your entrepreneurial journey

Throughout the entrepreneurial process wireframing creates value at different levels. Starting with nothing except an idea, using a wireframe is the first, the cheapest, the fastest, and the most effective and powerful tool that you can use. Here is why.


5 good reasons why you must create a wireframe – starting your business


1)Use wireframing to create initial legitimacy

Legitimacy is the first resource any entrepreneur needs to establish in order to gain other resources. Having a wireframe makes your idea tangible and as close to real as one can get, during the early stage of the entrepreneurial process.


2)Use your wireframe to persuade collaborators  

A wireframe makes your idea tangible, you can use it to persuade potential collaborators to work with you. You need to make them believe that it can happen. By visualizing the end product, you can start imagining together and get them excited about working to realize the idea. Wireframing also creates common ground for further developing the idea within the new team and eliminates any potential confusion.


3)Get your customers approval – before creating

Through NinjaMock wireframe tool you can test and get feedback from potential future customers. Through invitation they can make comments to your app or website idea within the NinjaMock application. This let’s you know if you are on the right track or if anything needs to be changed, before spending money on designers and programmers. It also allow you to create the best possible end product for your customers.


4)Use wireframing it to get funding

When potential investors ask the famous question “ have you asked your customers?” You can smile and say yes, and add any positive user comments, that you have received during user testing. This is a very powerful tool for persuasion. Just think about it, would you invest your own money in any new ideas without having an indicator, that this was likely to result in a return on investment? Probably not. Having a tangible wireframe, that has already been tested by future customers with positive response, is a very good indicator that this idea may be worth investing in.


5)Realizing your idea through wireframing

Once you have either gotten funding or bootstrapped your way to carry through with your idea. You have an app- or website design approved by future customers, which you can export and send to a designer and programmer. Having the clarity of what you want saves them time, which means saving you money. You can also upload the wireframe on platforms such as 99designs.com and receive several offers and design suggestions, choosing the one that you like best, like one of the current users describe in her success story, my first wireframe.

Realize your business idea. Start designing!




Good luck,

The NinjaMock Team

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